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Everything Apple just Announced at the September Event: iPhone XS, iPhone XS Max, iPhone XR, Apple Watch 4

One of most important days for Apple in the year—its annual September event, was held on today. This year’s keynote saw the debut of impressive new iPhone and Apple Watch models, Apple has launched the new iPhones include iPhone XS, iPhone XS Max and iPhone XR, and Apple Watch Series 4 models.


Everything You Need to Know at the September Event

This blog will summarize these products if you missed the event.

For the price, the new machine hit another record high. The $999 iPhone XS and $1,099 XS Max, Apple’s two OLED devices in 5.8 and 6.5-inch sizes, were the star of the event, but Apple also introduced the 6.1-inch $749 iPhone XR and impressive new Apple Watch Series 4 models with larger displays, tweaked designs, and an ECG function for better than ever health monitoring.

Apple CEO Tim Cook said this event was going to focus on the tech we carry around with us — and he certainly delivered. This event brought us the most advanced iPhones ever, and the incredible new Apple Watch Series 4. While there was no new MacBook, iMac, or iPad Pro, we don’t think anyone was disappointed. While the hot takes are just beginning to roll in, take a moment to find out everything that Apple announced at its “Gather Round” event.

Apple Watch Series 4

Everything Apple just Announced at the September Event

When Apple introduced the new Series 4 Apple Watch, it said, “Everything about it has been redesigned and re-engineered.” And truly, this is the first Apple Watch to have major, obvious design changes rather than the minor tweaks we’ve seen in previous models.

To start with, it’s slightly larger—the sizes are up to 40mm and 44mm (from 38mm and 42mm). However, it’s thinner, so the total volume is less than the Series 3. They feature new displays with curved corners, pushed out to the edge of the case with very slim bezels. Apple says the smaller of the two displays is 35 percent larger than previously, while the bigger watch is 32 percent larger.

There are a host of new watch complications that show more detail, and new updated watch faces, including one that can be customized with up to eight complications.

iPhone XS and iPhone XS Max


Tim Cook introduced the new iPhone XS by saying it is “by far the most advanced iPhone we have ever created.” One would certainly hope that they’re not getting less advanced with time!

The iPhone XS is very similar to last year’s iPhone X, with a screen size of 5.8 inches and a resolution of 2436×1125. The display now has a 60 percent greater dynamic range, however, and better stereo sound. It is again available in silver and space grey, with a new gold color added this year.

It is joined by a larger-sized sibling, the iPhone XS Max. The phone itself is roughly the size of the iPhone 8 Plus, but with a big 6.5-inch edge-to-edge display. It has a resolution of 2688×1242, matching the 5.8-inch model’s 458 pixels per inch.

Both phones are now rated for IP68 dust and water protection, better than the iPhone X or iPhone 8. Apple says it’s rated for up to 30 minutes in up to two meters of water, and it was tested in all sorts of fluids like chlorinated water and salt water.

Face ID has been improved with a faster secure enclave and faster processing algorithms, so it unlocks your phone even faster than before.

iPhone XR


In addition to the high-end iPhone XS and XS Max, Apple introduced a more affordable iPhone XR.

It looks similar to the iPhone X, with an edge-to-edge 6.1-inch display and a notch for the TrueDepth module (the same one as on the new iPhone XS and XS Max). It’s IP67 water and dust certified.

It’s similar in design to the iPhone Xs and Xs Max, but instead of the stainless steel frame, the Xr comes with a cheaper aluminum frame. The display has also seen something of a downgrade, and you won’t find the Super Retina OLED display on the iPhone Xr. Instead, it’s equipped with what Apple is referring to as the most advanced LCD display ever — the Liquid LCD display. This LCD display mimics the screen-curving of an OLED panel, and while it’s definitely sporting larger bezels than the Xs range, the Xr still has some great style.


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